Archive for the ‘advertising’ Tag

Fighting Daily Black Magic   6 comments

With a dramatic title like that, this post really has to deliver! But all I mean by it are the usually small ways we destroy, unmake, sabotage, undermine and discourage … ourselves.

Successful psychic attacks by others are remarkably rare. Those we work against ourselves are all too common. I can’t. I shouldn’t. I don’t. I won’t. And of course, let’s not discount the low-level psychic garbage of much contemporary media, with its insistence that it knows better than we do what the truth is about the world, its prospects, our futures in it, the roots of our safety and happiness, and so on. You can almost feel “know, dare, will, be silent” seeping out of you and spinning down the drain. “If it bleeds, it leads” may sell advertising space and draw viewers and readers, but it’s less than optimal energy to nourish ourselves with, to try to live on.

wintheholidays

One of Best Buy’s holiday logos

The solution isn’t merely to surround ourselves with a silver shield, though that’s often a good starting visualization. Whatever comes at you that you don’t want or need reflects off and away. Such a technique works well in traffic, in public places with a stew of emotions, like airports, bus stations — and any Black Friday shopping you’re daredevil enough to attempt. You can read the mindset already in place with advertising from sources like Best Buy and AARP that proclaim “Win the Holidays.” Can we make this season any more stressful?! Yes, but we don’t have to. This too is a choice we make.

And the desire I’ve witnessed in myself and many others from time to time, to retreat, withdraw, barricade the gates, is all too hobbit-like in its naivete.  “The wide world is all about you,” Gandalf reminds Frodo. “You can fence yourselves in, but you cannot for ever fence it out.” The Survivalist mentality is understandable, but wrong-headed. What to do?

laundry

elemental laundry magic — water, earth, air, fire

Sometimes the best magic there is to practice a simple shift of attention. Instead of someone else controlling what I will think and image and focus on, I can choose, if I wish. We all surrender this power of choice much too often, and daily. Does any advertizer, for instance, really have my best interests at heart?! But love purifies the market of the heart.

One of the most soothing of day-to-day tasks for me is laundry, especially when I can hang it outdoors and it comes in later, dry and sun-spiced — for free.

Laundry?, you say, more than a little outraged, perhaps. Consider the sly admonition of the Tao Te Ching, chap. 8:

The highest good is like water. Water gives life to the ten thousand things and does not strive. It flows in places men reject and so is like the Tao. In dwelling, be close to the land. In meditation, go deep in the heart. In dealing with others, be gentle and kind. In speech, be true. In ruling, be just. In business, be competent. In action, watch the timing. No fight: No blame.

We reject what can be most helpful, because it is simple. It doesn’t appeal to our vanity, to our sense that our problems must be large and important, because we are, so we may dismiss it.

Some of these recent sunny November days have seen our backyard with laundry magic at work, bowing in a cool breeze. But even the drying racks near the woodstove work their own charm. Elemental powers, I have summoned you, and you have served me well. I thank you for your gifts of earth, water, air and fire. Both the laundry basket and my heart come away lighter, cleaner. Hail, and farewell.

taozengardenSuch daily magic has more power than we suspect. I smile even as I write about this, and you may too, scoffing at my innocence or simple-mindedness. But in fact simplicity can be another most potent magic. The clear, simple task, with its attainable objective, is one key to using energy well. Breaking down more complex challenges into simpler tasks is good practice, as any successful efficiency expert, organizational consultant, psychologist, trainer, businessperson, housekeeper — and magician — knows.

When we reclaim such small spaces for ourselves, we witness small successes. Of such small successes and satisfactions is a good day built, and then a week, a month, a life. I don’t need to “win” any holiday. The spaces for love and celebration are always open for us, gifts we can then give to ourselves and each other, possibilities to reclaim in the small but cumulative and thereby powerful ways that magic usually works. To end on a final Tolkienian note and paraphrase Gildor Inglorion’s words to Frodo, “Joy (like courage) is found in unlikely places.”

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IMAGES: Best Buy “Win the Holiday“; stones in garden.

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